Blue Jale

Blue Jale is a small home brewery. The identity of this label began with the flag ship beer and will continue to grow as more beers are perfected and introduced.

Blue Jale

This is the original ink illustration of the Blue Jale beer label. The founders of the label want to incorporate an dimension of wit into their beer names, focusing on defined beer connoisseurs.

Blue Jale label

With the incorporation of type, the label comes to life. This is a proposed direction for the labels to continue to represent.

Blue Jale Logo 1

A first draft of the logo for Blue Jale.

Blue Jale (old style)

After some deliberation, the logo started to transition into a more vintage piece. These are the possible options and color palette.

Blue Jale (old style)